Monday, October 28, 2013

Foust discusses taking both a public and staff site from mess to success in a challenging environment with comments on new leadership, limited time, diverse staff in 10 locations, a library brand in flux, and a commitment to incorporating a full-scale social media integration. She shares tips on redesigns as well as lessons learned. In determining what the new virtual branch should include and how it should look, our next speakers asked, “Does pretty equal ‘good’”? They share victories and missteps in leading a web development project that focused on useful content before flashy design. They discuss how they employed usability testing and a comprehensive marketing plan to tie the launch into a year-long 40th anniversary celebration.