October 28-30 Monterey Marriott
Monterey, California
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Monday, October 28, 2013

B106 - Using Web Analytics for Site Improvement

4:15 p.m. - 5:00 p.m.
Steinbeck Forum (Conference Center)
Amy Vecchione, Associate Professor/Head of Web & Emerging Tech/Make It VIP, Web & Emerging Technologies, Boise State University & Idaho Library Associaton
Margot Hanson, Instruction & Outreach Librarian, California Maritime Academy
Annis Lee Adams, E-Resources & Reference Librarian, Golden Gate University

Vecchione shares the experience of the Web and Mobile Team at BSU Library using Google Analytics to help determine the usability and functionality of their website in addition to user testing. They used exit capture events through Google Analytics to see which parts of their website were used and how much. They were able to see a better flow and determine what web users value on their site. The Golden Gate University librarians embarked on a project to analyze four data sources to improve the user experience of their library website. They determined what objective data to use for web content analysis. Hear their results!

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