October 28-30 Monterey Marriott
Monterey, California
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Tuesday, October 29, 2013

B201 - Beyond Task-Based Testing: Interviews & Personas

10:30 a.m. - 11:15 a.m.
Steinbeck Forum (Conference Center)
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh
Darlene Fichter, Head, Murray Library, University of Saskatchewan Library

Many libraries have institutionalized usability testing to improve their websites, but task-based testing, while extremely useful, only paints a partial picture. How do we know what tasks our users need and want to perform? We don’t; we need to ask them, and ask them again and again. This session discusses the who, what, where, when, how, and why of using user interviews and personas, along with task-based testing, to provide the missing link in designing a site that’s not only usable, but also useful, and maybe even desirable, for library users.

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