C103 - Measuring Engagement
1:15 p.m. - 2:00 p.m.
DeAnza I & II (Portola)
Cordelia Anderson,
Director of Marketing & Communications,
Charlotte Mecklenburg Library & Accredited in Public Relations, Public Relations Society of America
How do you know if your communications are effective at raising awareness of your programs and services? How can you tell if library users are engaged with your messages? This session highlights a communications plan dashboard developed to track communications outcomes. It outlines the five communications objectives most libraries should have, illustrates how to use measurement tools at your disposal, and shares strategies for boosting the effectiveness of your engagement tools.
