2:15 p.m. - 3:00 p.m.
To connect and empower conversations with patrons who didn’t often come to the library physically, Plano PL grew its online presence from a blog 5 years ago into a multichannel community engagement experience that generates 10,000-plus views per month. It revolves around the promotion of books, reading, and the many services offered. Hear how the library used specialized blogs targeting specific demographic segments, as well as a Facebook page, Twitter feeds, Pinterest and Flickr postings, and a YouTube channel to engage the community and staff. McGough presents research that closely evaluated how undergraduate and graduate students use social media in the research process to collaborate with each other. The unique behaviors of undergraduates vs. graduate students, as well as the differences across disciplines, are reviewed.
