October 28-30 Monterey Marriott
Monterey, California
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Tuesday, October 29, 2013

C204 - Engagement Strategies in Turbulent Times

3:15 p.m. - 4:00 p.m.
DeAnza I & II (Portola)
Cara Evans, Library Systems Manager, Pfizer Inc
Robin Henshaw, Librarian, Ironwood Pharmaceuticals
Valerie Enriquez, Assistant Librarian, Ironwood Pharmaceuticals

Hear from two libraries in the same industry. Evans discusses engaging clients in a large corporation with no physical libraries, sites closing, and people exiting. During these turbulent times, Pfizer’s Information & Library Services group has been successful by selecting specific client groups and formulating a targeted marketing plan; outcomes of the marketing plan and outreach activities are shared. In the second case study, speakers discuss how when Ironwood Pharmaceuticals expanded from a mostly R&D operation to include business development, medical scientific affairs, legal, commercial and pharma-covigilance, not only were more database and journal subscriptions needed, so were ways to stay within budget, engage the user population to inform them of available tools and services, and disseminate information through the company. They highlight various tools and techniques used to coordinate transcontinentally between one remote librarian and one onsite librarian.

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