October 28-30 Monterey Marriott
Monterey, California
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Wednesday, October 30, 2013

D302 - Digital Signage: Bridging the Divide

11:30 a.m. - 12:15 p.m.
DeAnza III (Portola)
Suzanna Conrad, Digital Initiatives Librarian, Digital Services & Technology, Cal Poly Pomona University Library
Young Lee, Reference & Electronic Resources Librarian, University of La Verne, College of Law Library

Library signage, both print and digital, is used to make announcements, provide information, promote events and services, or provide directions, but is often viewed as overused, ineffective, and generally unwelcoming. Speakers detail the process for clarifying the purposes of digital signage, examine policies for its terms of use, and outline the best practices for interactive and appealing digital signage content. Inexpensive, DIY alternative solutions for digital signage are discussed, including a system created as part of a user services UX overhaul leveraging game design principles. Attendees will play an entertaining and informative game of “What’s Wrong With this Sign?”

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