October 28-30 Monterey Marriott
Monterey, California
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Sunday, October 27, 2013

Preconference workshops on Sunday, October 27th include two full-day academies, Searchers Academy and Drupal in a Day, information architecture, UX, negotiating, Google analytics, learning, designing space, and more!

W20 - Digitization & Social Media (CANCELLED)

1:30 p.m. - 4:30 p.m.
Kenn Bicknell, Digital Resources Librarian, Los Angeles County Metropolitan Transportation Authority, USA

How does a two-person library/archive manage 14 social media sites, get 2.5 million views on its Flickr photo site in less than 5 years, acquire thousands of Twitter followers, and become a leader in daily news publishing while supporting reference and other traditional library activities? Hear how Bicknell successfully integrated digitization and social media on a grand scale despite a very small staff, large service population, and limited resources. His proactive approach to deploying new technologies to leverage both digitization and social media began by systematically digitizing the collection, allowing for valuable new assets to be made more readily available. Resources harvested from within documents and manuscripts are used in social media, in turn promoting higher interest in digital collections. Social media is much easier when automated processes are leveraged as well. This workshop reviews the library’s “eight generative values for digitization.” These “better than free” values lay the foundation for both developing a digitization plan and explaining the benefits of digitized collections to both decision makers as well as users. Get strategies and insights for your library!

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