October 26-28 Monterey Marriott
Monterey, California
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Tuesday, October 27, 2015

A201 - Developing a Self-Serve Analytics Culture

10:30 a.m. - 11:15 a.m.
DeAnza I & II (Portola)
Jamilah Daniel, Business Systems Analyst, Sr, Qualcomm Inc.

The ability to surface actionable usage data on demand for decision making is an unequivocal necessity-but there are a seemingly end- less set of requirements. Some need website traffic data; others, a list of most popular resources; still others, raw data for trend analysis. Serving each request individually is a workflow sinkhole. The Qualcomm Library analytics team gives an in-depth look into its Self-Serve analytics model that empowers users to pull and analyze their usage data through a customized business intelligence dashboard, enabling libraries and information professionals to leverage organizational data for optimal use. See how the team designed the interactive Self-Serve data dashboard, trained teams in data retrieval, and built the culture.

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