B105 - A ligning Digital & Print Content: Editorial Content Calendars
3:15 p.m. - 4:00 p.m.
San Carlos Ballroom (Marriott)
David Lee King,
Digital Services Director,
Topeka & Shawnee County Public Library & Author, & Publisher, davidleeking.com
Diana Friend,
Communications & Marketing Director,
Topeka and Shawnee County Public Library
Topeka & Shawnee County Public Library had a problem. Content was created and published in four different places: blog posts on the website, social media, an online e-newsletter, and in a print newsletter mailed to customers. This created alotof duplication, and extra work for staff. It decided to improve this by merging the management of these four areas into one editorial content calendar that works for both online and print-based content. This presentation describes the problem and explains how an editorial content calendar can work to streamline both content creation and publishing, while streamlining staff time as well.
