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Monday, October 26, 2015
C102 - Tips From a Librarian Turned Ad Man!
11:15 a.m. - 12:00 p.m.Steinbeck Forum (Conference Center)
In an online search, the library is often crowded out by big business and big budgets. How does a public institution rise above the noise? How can a library compete for attention in the digital marketplace? Trey Gordner, a librarian turned software CEO, provides insight and advice from his advertising and library consulting background.