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Wednesday, October 25, 2017
B304 - At the Top of Google Search Results
2:30 p.m. - 3:15 p.m.Corinne Hill, Library Director, Chattanooga Public Library & Library Journal’s Librarian of the Year
What if a local Google search for “the great gatsby” showed a result from your library at the top? Hear about the process and the outcome for several libraries including how one library took the fight to Google and gained 100,000 new views in the process. Presenters detail the planning, implementation, funding (through Google Ad Grants), and results.
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