October 23-25 Monterey Marriott
Monterey, California
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Wednesday, October 25, 2017

D301 - Online & Social Media for Exceptional Customer Experiences

10:15 a.m. - 11:00 a.m.
Linda Hazzan, Director, Communications, Programming, & Customer Engagement, Toronto Public Library

Social media has proven to be an effective marketing and customer engagement tool to create community and raise awareness. But it is also becoming an increasingly important platform for delivering customer support and library services, and is central to an effective customer experience strategy. This session shares practices and insights on how libraries can: link social to an overall content strategy, integrate social into broader organizational objectives and goals, explore and evaluate new platforms such as Snapchat and Reddit, begin to involve a wider range of staff in social media, and measure results and communicate the value of social media in your organization.

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ALSO AT INTERNET LIBRARIAN

Internet@Schools Track

Diamond Sponsor

Knight Foundation

Platinum Sponsor

Library Market

Gold Sponsors

Baker & Taylor
BiblioCommons
Demco Software
EBSCO
Emerald Publishing
Koios
NewsBank, inc.
SAGE Publishing
StackMap
TIND

Break Sponsor

Knight Foundation

Networking Reception Sponsor

Knight Foundation

Evening Session Sponsor

EdTechnologyFunds

Learning Partner

Special Libraries Association

Association Sponsor

Association of Independent Information Professionals (AIIP)

Media Sponsors

Computers in Libraries
Information Today
Internet@Schools Magazine
Marketing Library Services
Online Searcher