October 23-25 preconference workshops October 22 Monterey Marriott
Monterey, California
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Wednesday, October 25, 2017

E301 - ROI of Marketing: Increasing the Value of Library Services through Promotion

10:30 a.m. - 11:15 a.m.
Ben Bizzle, Founder & CEO, Library Market

With tight budgets and overloaded schedules, libraries are often challenged to invest the funding or time needed to effectively promote themselves to the communities they serve. However, lack of investment is likely costing far more than it’s saving. Join library advocate, marketer, author, and entrepreneur, Bizzle as he discusses strategies for increasing the return on investment of library services and offers tools for convincing decision makers of the value of library marketing.

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ALSO AT INTERNET LIBRARIAN

Internet@Schools Track

Diamond Sponsor

Knight Foundation

Platinum Sponsor

Library Market

Gold Sponsors

Baker & Taylor
BiblioCommons Inc.
Demco Software
EBSCO Information Services
Emerald Publishing
Koios
NewsBank, inc.
SAGE Publishing
StackMap
TIND

Break Sponsor

Knight Foundation

Networking Reception Sponsor

Knight Foundation

Evening Session Sponsor

EdTechnologyFunds

Learning Partner

Special Libraries Association

Association Sponsor

Association of Independent Information Professionals (AIIP)

Media Sponsors

Computers in Libraries
Information Today
Internet@Schools Magazine
Marketing Library Services
Online Searcher