October 23-25 preconference workshops October 22 Monterey Marriott
Monterey, California
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Sunday, October 22, 2017

W7 - Developing a Technology Strategic Plan

9:00 a.m. - 12:00 p.m.
Joe Matthews, Author, Adding Value to Libraries, Archives, and Museums, JRM Consulting

This workshop introduces and uses The Digital Engagement Framework to structure the discussion and engage the audience in a series of brief group discussions. The groups report back to all of the participants. Groups are organized by type of library. The framework has 10 categories: 

  • Assets – What do you have to offer? What makes you unique?
  • Audience – Who do you reach and who do you want to reach?
  • Content – What has and has not been digitized? What criteria should be used to prioritize future digitization efforts?
  • Activities – How do you connect the audience and the assets?
  • Platform – Where can you find your audience? What platforms do you use?
  • Outreach – How do you reach out to new audiences? Where is the audience online now?
  • Engagement – How do you turn the occasional visitor into passionate advocates that are highly engaged?
  • Ambition – Why use digital media? What is your vision?
  • Values – What are the things that are important to you?
  • Goal – What do you want to achieve? 

At the end of the workshop, the participants take away the outline of a technology strategic plan that they can use to develop a specific plan for their organization.

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ALSO AT INTERNET LIBRARIAN

Internet@Schools Track

Diamond Sponsor

Knight Foundation

Platinum Sponsor

Library Market

Gold Sponsors

Baker & Taylor
BiblioCommons Inc.
Demco Software
EBSCO Information Services
Emerald Publishing
Koios
NewsBank, inc.
SAGE Publishing
StackMap
TIND

Break Sponsor

Knight Foundation

Networking Reception Sponsor

Knight Foundation

Evening Session Sponsor

EdTechnologyFunds

Learning Partner

Special Libraries Association

Association Sponsor

Association of Independent Information Professionals (AIIP)

Media Sponsors

Computers in Libraries
Information Today
Internet@Schools Magazine
Marketing Library Services
Online Searcher