Sunday, October 22, 2017

This workshop introduces and uses The Digital Engagement Framework to structure the discussion and engage the audience in a series of brief group discussions. The groups report back to all of the participants. Groups are organized by type of library. The framework has 10 categories: 

• Assets – What do you have to offer? What makes you unique?
• Audience – Who do you reach and who do you want to reach?
• Content – What has and has not been digitized? What criteria should be used to prioritize future digitization efforts?
• Activities – How do you connect the audience and the assets?
• Platform – Where can you find your audience? What platforms do you use?
• Outreach – How do you reach out to new audiences? Where is the audience online now?
• Engagement – How do you turn the occasional visitor into passionate advocates that are highly engaged?
• Ambition – Why use digital media? What is your vision?
• Values – What are the things that are important to you?
• Goal – What do you want to achieve? 

At the end of the workshop, the participants take away the outline of a technology strategic plan that they can use to develop a specific plan for their organization.