10:30 a.m. - 11:15 a.m.
In digital strategy and structural design, we serve as tomorrow’s architects. The websites, services, and experiences we imagine and build may endure longer than we expect; and our users and use cases may prove to be far more diverse than we imagine. To create successful, sustainable digital places and cross-channel ecosystems, we must embrace what Brian Eno calls “the big here and the long now.” Known as the “founding father” of information architecture, Morville shares stories from his work in crafting digital strategies and information architectures for the Ann Arbor District Library, Baker Library, the Library of Congress, and the National Cancer Institute and explains how to design for the future.
