3:15 p.m. - 4:00 p.m.
Learn the basics of color theory (colorology) and how to use color in design and art. Color psychology is not only about “cool blues and warm reds.” It studies the impact of color on the human mind and behavior. Each color focuses on a particular part of the body, evoking a specific physiological response, which in turn produces a psychological reaction. Essentially, color psychology provides you with a framework to be able to pull together colors, textures, type, pattern, and photographic or illustrative styles that will work together and help you communicate consistently to draw your audience into the content. Norlin provides the basics of color psychology and explains how to make this knowledge work to bring new life to your library marketing strategy, web design, and promotional materials. Diaz and Wilson share Caltech Library’s recent experience in implementing the Stacks website and bento discovery layer. Using geology research questions to demonstrate the researcher’s experience, Diaz and Wilson show how Stacks’s metadata-driven approach bento manifests in the user experience, as well as how the Library has curated the website and search experience over the past year.
