4:15 p.m. - 5:00 p.m.
Google Analytics is one of the most powerful tools available to an internet librarian. But few of us have the time to master the advanced features while balancing other responsibilities. Learn the most important features of Google Analytics for libraries from an expert in digital marketing, then set goals and assign values to track ROI, identify and troubleshoot confusing pages on your website, use tags to evaluate marketing and outreach efforts, and consolidate database usage into a single dashboard. Buono discusses Google My Business, a free Google services that controls the business listing that appears on the right of a Google search. He shares best practices for creating and managing this listing, covers the basics of setting up the listing, and highlights the features every library must use and why it is important.
