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Thursday, October 18, 2018
Market Impact: Creating Positive Outcomes & Actions
8:45 a.m. - 9:45 a.m.After seeing the potential for libraries as an agent of change at the Computers in Libraries 2018 conference, this experienced industry leader provides strategies for how we can create greater impact in the communities we serve. After leading marketing and sales for Fortune 500 companies as well as non-profits, Schramm now consults with organizations to create tangible outcomes during times of change. She provides pragmatic approaches to help tightly align new strategies with your marketing efforts to speed impact. Using a customer centric approach, she helps organizations clarify their messages, navigate stakeholder communities, and engage employees, customers, and partners to move them to action. Get strategies, insights, and practical methods to increase confidence and impact in your community, whether you are part of an academic campus, a city or town, a government department, hospital or a business!