Tuesday, Oct 20

Tuesday - Welcome & Opening Keynote

 

The Joy of Search: Augmenting Intelligence by Teaching People How to Search

08:45 AM2020-10-202020-10-20

Tuesday, October 20: 8:45 a.m. - 9:45 a.m.

For the past decade, our speaker has been teaching people how to augment their cognition by becoming more effective online researchers. He’s taught thousands of people (think students, librarians, professional researchers, and just plain folks) how to find out what they seek through Google (and many other online resources and tools). Russell shares his experiences in learning how to teach these skills, as well as what he’s learned from direct interactions with students and various studies run in the lab and with live search traffic. He discusses his MOOC (PowerSearchingWithGoogle.com), which has had more than 4,000 students, live classes, and various publications in paper, book, and video formats. He discusses which methods work best, why, and how they change the way people think and answer difficult research questions.

Speaker:

, Research Scientist, Search Quality & User Happiness, Google and Author, The Joy of Search: A Google Insider's Guide to Going Beyond the Basics

 

Tuesday, Oct 20

Track A: Search & Discovery

 

A101. Super Searcher Tips

10:30 AM2020-10-202020-10-20

Tuesday, October 20: 10:30 a.m. - 11:15 a.m.

Our popular and knowledgeable speaker is always reinventing and transforming the world of search. Bates is a super searcher, an annual favorite whom attendees flock to hear as she continues to surprise and impress with new strategies, techniques, and tips for getting the most out of web research. The host of Searchers Academy (where even more secrets are shared), Bates provides an up-to-the-minute and jam-packed-with-valuable-tools-and-tips talk that’s always a hit! Bates tells us she takes 2 days to research this session, so take advantage of her knowledge, and gather tips and tools to share with others!

Speaker:

, Principal, Bates Information Services, Inc. USA

 

A102. Intelligence Tips & Techniques

11:30 AM2020-10-202020-10-20

Tuesday, October 20: 11:30 a.m. - 12:15 p.m.

Can you be the intelligence officer for your organization or community? Absolutely! Find out how from our popular and knowledgeable speaker, Price, who each day curates thousands of news items and reports to publish online briefs that thousands of people depend upon for reliable, usable information. He shares how to build an open web resources database that suits your clients. He elaborates on the tools and techniques he uses to build a timely collection and gives you a road map to build your own!

Speaker:

, Co-Founder, infoDOCKET & FullTextReports

 

A103. Amping Up Discovery With Open Source Software

01:30 PM2020-10-202020-10-20

Tuesday, October 20: 1:30 p.m. - 2:30 p.m.

Hear from libraries using open source discovery to empower their patrons to discover new titles easily within the OPAC. CLiC deployed PIKA from Marmot Library Network, and the Basin Libraries Consortium launched Aspen Discovery from Turning Leaf Technologies, an offshoot of PIKA, this year. This presentation includes discussion from staff at both libraries, Aspen’s developer, and a Koha support specialist on how they got the discovery layer up and running, including integration of third-party tools such as Novelist Select, Syndetics, Open Archives, Kanopy, and RB Digital.

Speakers:

, Library Director, Uintah County Library and Uintah Basin Library Consortium

, Colorado Library Consortium

, Founder, Turning Leaf Technologies

, Educator, ByWater Solutions, LLC

 

A104. Search Engines: Smarter Than ???

03:15 PM2020-10-202020-10-20

Tuesday, October 20: 3:15 p.m. - 4:00 p.m.

What is the new generation of search technologies? Take a quick tour through the latest developments, from laptop search engines to cellphone search apps. Discover the new features of smart speakers and augmented reality on mobile. Search continues to be at the center of the online universe. Come and hear about the latest changes that impact the casual searcher and challenge the expert information professional.

Speaker:

, Professor Emeritus of Librarianship, Montana State University

 

A105. Futurizing Facts

04:15 PM2020-10-202020-10-20

Tuesday, October 20: 4:15 p.m. - 5:00 p.m.

World, national, and local events have, in these uncertain times, resulted in the proliferation of misinformation, disinformation, malicious information, and a worrying distortion of the very concept of the word "facts." From visual fake news to finding unbiased, high-quality information, our speakers, along with a sponsor/vendor, discuss these issues and propose solutions. Futurizing facts is fundamental to our roles as information professionals.

Speakers:

, Director, Database Research Worldwide, Compass Lexecon and Author, The Accidental Data Scientist: Big Data Applications & Opportunities for Librarians & Information Professionals

, Editor-in-Chief, Online Searcher Magazine, USA

 

Networking Reception in the Sponsor Showcase

05:00 PM2020-10-202020-10-20

Tuesday, October 20: 5:00 p.m. - 6:00 p.m.

Information Today, Inc. invites all conference registrants and exhibitors to a special Networking Reception in the Sponsor Showcase on Tuesday, October 20th from 5:00 p.m. to 6:00 p.m. This is a great time to gather with fellow Internet Librarians and suppliers, renew acquaintances, meet new colleagues, sample tasty goodies, and check out the latest products and services in a relaxed atmosphere.

 

Tuesday, Oct 20

Track B: UX & Web Presence

Moderator:
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh
 

B101. Universal Design Assessment Checklist

10:30 AM2020-10-202020-10-20

Tuesday, October 20: 10:30 a.m. - 11:15 a.m.

How can we systematically review web content to improve both accessibility and usability? Hear how one library did it and get its tips to use in your organization. In fall 2019, the UC Santa Cruz Library began developing its Universal Design Assessment Checklist to evaluate both the accessibility of its web content using WCAG guidelines and the usability of its web content using established writing for the web techniques in an effort to employ a Universal Design approach to its web content. Accessibility, usability, and inclusion are closely related aspects, and it made sense to tackle them together. The library engaged and trained undergraduate student workers to systematically review web content using the checklist to guide their evaluation and indicate areas that needed improvement. Hear how the checklist was developed, the accessibility and usability resources consulted for its creation, the training of undergraduate student workers in the use of the checklist, and the library’s experience in the deployment of the assessment using the checklist, as well as lessons learned.

Speakers:

, Digital Projects Librarian, University of California - Santa Cruz

, Head of Digital Initiatives, University of California, Santa Cruz Library

 

B102. CSS Frameworks for Website Interfaces

11:30 AM2020-10-202020-10-20

Tuesday, October 20: 11:30 a.m. - 12:15 p.m.

Library websites necessarily connect to a variety of vendor-supplied web applications, where the basic customization options may appear to be limited to a library logo and color scheme. However, many of these platforms, such as LibGuides, various discovery layers, and OPACs, allow for the integration of custom HTML and CSS. Years ago, it was a Herculean task to customize vendor interfaces to be cohesive with library websites. However, modern CSS frameworks, or standardized libraries of scalable CSS and JavaScript, may be utilized to quickly build consistent and fully responsive web interfaces without having to reinvent the wheel. By moving beyond simple color schemes and logo branding, libraries that take advantage of such tools provide a more cohesive user experience for patrons. Get details of how to make your library's website and connected web apps as consistent as possible through the integration of CSS frameworks, including selecting the right framework, development procedure, and execution.

Speaker:

, Digital Learning Librarian, Pratt Institute Libraries

 

B103. Website Redesign

01:30 PM2020-10-202020-10-20

Tuesday, October 20: 1:30 p.m. - 2:30 p.m.

Have you redesigned your library's website lately? If not, then it's probably time! Hear how the Topeka & Shawnee County PL worked with a website agency to redesign its library’s website. What caused the redesign? What new features were incorporated into the redesign? What hurdles had to be overcome? How did they achieve buy-in from staff and from customers? Come and learn some tips and current best practices on redesigning your website.

Speaker:

, Digital Services Director, Topeka & Shawnee County Public Library and Publisher, davidleeking.com

 

B104. UX & Virtual Reference

03:15 PM2020-10-202020-10-20

Tuesday, October 20: 3:15 p.m. - 4:00 p.m.

Reference services are increasingly moving online to meet library users at their point of need, yet do users’ perceptions of different virtual reference methods actually match how they use them? This talk shares the results of a research project investigating differences in question type and level between texting, email, and live chat with the goal to better understand how these methods can meet user needs and to identify best practices for staffing and promotion. Our speakers discuss a user point of view through analysis of interviews investigating the purposes of different virtual reference methods, compare the findings with what content analysis of virtual reference transcripts tells us about question complexity and type, and share experience with the READ Scale, a well-known assessment tool for categorizing reference questions. Their findings suggest dissonance between how users perceive virtual reference methods and how they actually use them. Hear more about this unique project that compares user perceptions with actual use and aims to narrow the gap between them by improving the promotion of virtual reference services through rebranding chat more explicitly as a method for intermediate and advanced research queries and for those involving instruction.

Speakers:

, Liaison Librarian, McGill University Library

, Liaison Librarian, McGill University

 

B105. Digital Rapid Response

04:15 PM2020-10-202020-10-20

Tuesday, October 20: 4:15 p.m. - 5:00 p.m.

In any crisis, everything can change on a dime. In the recent environment, libraries have been called upon to support their communities in new and demanding ways. Hear how some stepped up to the plate, the challenges they overcame, the new partners they collaborated with, and the experts they depended upon. Our speakers also speculate on a number of library evolution and ‘the future of library’ questions: Will we start to de-emphasize print and have a digital-first approach to what libraries do? Will we focus on stories (of all types and formats), online learning, and community-building in new and exciting ways and with interesting new partners? Will people even visit our physical library buildings in the future? Or will we do more weeding of our print collections to make room for more community and collaborations within our buildings, makerspaces, etc.?

 

Networking Reception in the Sponsor Showcase

05:00 PM2020-10-202020-10-20

Tuesday, October 20: 5:00 p.m. - 6:00 p.m.

Information Today, Inc. invites all conference registrants and exhibitors to a special Networking Reception in the Sponsor Showcase on Tuesday, October 20th from 5:00 p.m. to 6:00 p.m. This is a great time to gather with fellow Internet Librarians and suppliers, renew acquaintances, meet new colleagues, sample tasty goodies, and check out the latest products and services in a relaxed atmosphere.

 

Tuesday, Oct 20

Track C: Community Engagement

Moderator:
Doris Small Helfer, FCS, and Social Social Sciences
 

C101. Online Community Engagement

10:30 AM2020-10-202020-10-20

Tuesday, October 20: 10:30 a.m. - 11:15 a.m.

The focus on online engagement, such as social media, video, patron sharing, etc., has been front and center over the last few months. Libraries have learned that they definitely need more skills to promote their econtent. They have been scrambling to adapt what they do to an online setting by using Zoom and other collaborative programs, asking for patrons to submit short video book reviews, doing Facebook and Twitter-based reader's advisory suggestions, creating more direct elearning opportunities and support for both student and faculty of school and academic institutions, and more. Our speakers share their insights, learnings, and tips on moving forward online!

 

C102. Therapy Animal Programs in Libraries

11:30 AM2020-10-202020-10-20

Tuesday, October 20: 11:30 a.m. - 12:15 p.m.

In spring 2011, the Lillian Goldman Law Library at Yale found itself at the center of a media frenzy. The public relations office at the school was fielding daily, often hourly, telephone calls and emails from print, radio, and television journalists across the globe, all eager to get the scoop on the latest development at the Yale Law School. The story featured on NPR, appeared in newspapers from Sydney, Australia, to Taiwan, and, at the height of national interest, was the most emailed article in The New York Times. Staff at the library had expected a high level of public attention and planned accordingly, but we were nevertheless surprised by the sheer volume and persistence of media inquiries. Happily, the story was a uniquely positive one, in that sitting at the heart of the media storm was a small brown cross-breed terrier named General Montgomery, Monty to his friends: the newly minted Yale Law School therapy dog. Our speaker discusses how the library began the therapy animal movement in U.S. higher education, why it did so, and how it helped develop similar programs across the world and shares a detailed introduction to how others can start similar programs in their own libraries.

Speaker:

, Access Services Librarian, Yale Law Library

 

C103. Building Partnerships: Examples & Tips!

01:30 PM2020-10-202020-10-20

Tuesday, October 20: 1:30 p.m. - 2:30 p.m.

We can’t do it all ourselves, but we can partner with others in our communities! This panel shares examples of library partnerships between public and academic libraries, government programs, and libraries, as well as corporate and industry partnerships with different types of libraries and information organizations. See how we can be better together!

Speakers:

, Director of Strategic Innovation, Evolve Project

, Director and former State Librarian, Carson City Library and Emeritus Professor, University of Nevada, Reno

, Senior Planning & Development Officer, Hamilton Public Library

 

C104. Read Eat Grow: Collaboration & Making

03:15 PM2020-10-202020-10-20

Tuesday, October 20: 3:15 p.m. - 4:00 p.m.

South Carolina Read Eat Grow is a food literacy initiative for implementation in all communities, especially “food deserts” and “food swamps”—low-income areas without access to fresh and nutritious food. Using the Charlie Cart mobile kitchen and Kitchen in a Box kits, the State Library trains and supports library staff in providing food literacy programming. Program activities include food preparation, kitchen safety, recipe reading, and STEAM elements. Learn how to integrate traditional literacy and food literacy into collaborative learning experiences, fostering personal and family health, and how these programs can benefit the entire community.

Speaker:

, Youth Services Consultant, Library Development, South Carolina State Library

 

C105. We Belong: Powerful Library Membership

04:15 PM2020-10-202020-10-20

Tuesday, October 20: 4:15 p.m. - 5:00 p.m.

Our cities and towns are made up of countless valuable resources, but barriers of cost, convenience, know-how, and social capital stand in the way for many. Who can help? That's right, the library. Enabled by new and old technologies, librarians have been enhancing library membership with benefits beyond the library walls—brokering public access to non-library resources, including cultural institutions, community goings-on, transit, nature, and more. Check out some of these under-sung efforts with an emphasis on the underlying technologies and see if some will work in your community. These types of projects have a strategic fit for libraries!

Speaker:

, Branch Manager, San Diego Public Library and Author, The Collection All Around

 

Networking Reception in the Sponsor Showcase

05:00 PM2020-10-202020-10-20

Tuesday, October 20: 5:00 p.m. - 6:00 p.m.

Information Today, Inc. invites all conference registrants and exhibitors to a special Networking Reception in the Sponsor Showcase on Tuesday, October 20th from 5:00 p.m. to 6:00 p.m. This is a great time to gather with fellow Internet Librarians and suppliers, renew acquaintances, meet new colleagues, sample tasty goodies, and check out the latest products and services in a relaxed atmosphere.

 

Tuesday, Oct 20

Track D: Marketing & Communication

Moderator:
Richard P. Hulser, President, Richard P. Hulser Consulting
 

D101. Impact & Values for Libraries

10:30 AM2020-10-202020-10-20

Tuesday, October 20: 10:30 a.m. - 11:15 a.m.

Like all libraries today, yours is likely part of a busy community where it fights for attention among a network of users. Would you like to know how you can elevate its presence and increase its value? This talk discusses the basics of branding strategy to help your library become more visible, accessible, and relevant. Using as a case study a medical library, our speaker illustrates how a prominent library used brand strategy to build awareness and relevance through a process that involves brand architecture and strategic communication. She highlights the brand architecture methodology by showing how to deconstruct the elements of a brand (in this case, a library’s services) to identify how these elements best serve users. The process helps to discover your library’s most promotable strengths (system offerings, physical spaces, services, etc.) and illustrates how strategic messaging can be used to promote those strengths, events, resources, and programs. As your library makes upgrades and acknowledges the need to communicate its core competencies, the development of brand-building tools allows it to grow and thrive. Come to this crash course on promoting your library as a brand!

Speaker:

, Brand Strategist, Stephanie Worrell Branding=Marketing + Design

 

D102. Communications Driven by Stories

11:30 AM2020-10-202020-10-20

Tuesday, October 20: 11:30 a.m. - 12:15 p.m.

To improve patron engagement, Schwartz and his team of writer/editors at the National Library Service for the Blind and Print Disabled use creative communication as the key to share experiences, increase a sense of community, and widen the promotion of the organization. A supportive relationship with other sections of the organization increases visibility through events and social media to build new partnerships. Schwartz discusses visual storytelling with Facebook posts and pics, sharing best practices for alt text on social media, and how to drive people to your website. Find out how you can increase user engagement through story.

Speaker:

, Senior Writer/Editor, Library of Congress

 

D103. Changing Communications in Times of Crisis

01:30 PM2020-10-202020-10-20

Tuesday, October 20: 1:30 p.m. - 2:30 p.m.

This session highlights a number of libraries and the marketing programs they created on the fly during the latest health crisis. Learn what worked and what didn’t, key messages that resonated with their audiences, getting a distributed staff on board in order to continue library service, and more!

 

D104. Adding & Communicating Value

03:15 PM2020-10-202020-10-20

Tuesday, October 20: 3:15 p.m. - 4:00 p.m.

Value is at the core of every organization's purpose. Without value, organizations die. Libraries—as well as museums, archives, and galleries—have traditionally added value to their communities through their collections and services, but yesterday's collections and services are no longer enough. In order to remain sustainable, today's libraries must explore new ways to add value that resonate in the lives of their customers. Harnessing the "5 C's" of adding value—content, context, connection, collaboration, and community—enables organizations to find new ways to invigorate their services, better serve their communities, and thrive today and tomorrow. It addresses adding value in the context of other key topics, such as crowdsourcing, embedded librarianship, makerspaces, self-publishing, and repurposing spaces. Our speaker shares some new methods libraries can use to find new and innovative ways of adding and communicating the value they deliver in the lives of their customers.

Speaker:

, Author, Adding Value to Libraries, Archives, and Museums, Joseph R Matthews Consulting

 

D105. Reputation & Success With Social Capital

04:15 PM2020-10-202020-10-20

Tuesday, October 20: 4:15 p.m. - 5:00 p.m.

Institutions can achieve social capital just like individuals. The social capital of an organization affects its reputation and influences its success. Social capital is more than just a social network; it includes the goodwill that comes through that network. Dilworth outlines the benefits of social capital for any type of library and discusses the three main vehicles for achieving it.

Speaker:

, Assistant Dean of Advancement and External Relations, College of Science and Mathematics, Cal Poly and Author, Fundraising for the Academic Library: Philanthropy in Higher Education

 

Networking Reception in the Sponsor Showcase

05:00 PM2020-10-202020-10-20

Tuesday, October 20: 5:00 p.m. - 6:00 p.m.

Information Today, Inc. invites all conference registrants and exhibitors to a special Networking Reception in the Sponsor Showcase on Tuesday, October 20th from 5:00 p.m. to 6:00 p.m. This is a great time to gather with fellow Internet Librarians and suppliers, renew acquaintances, meet new colleagues, sample tasty goodies, and check out the latest products and services in a relaxed atmosphere.

 

Tuesday, Oct 20

Track E: Internet@Schools

Moderator:
Carolyn Foote, Librarian/ District Librarian, Westlake High School/ Eanes ISD
 

E101. Self-Care: Prep for the Unexpected

10:30 AM2020-10-202020-10-20

Tuesday, October 20: 10:30 a.m. - 11:15 a.m.

In times of crisis, self-care helps build resilience. Explore practices, apps, and online tools to help build resilience and sustain during tough times.

Speaker:

, School Library Media Specialist, Oak View Elementary School, Osseo Area Schools and Information and Technology Educators of Minnesota (ITEM)

 

E102. Partnership & Collaboration: Public Libraries & Schools

11:30 AM2020-10-202020-10-20

Tuesday, October 20: 11:30 a.m. - 12:15 p.m.

Learn how Central Unified School district and Fresno School district collaborated with their public library to bring ebooks to their students in a joint effort. They used OverDrive offering of a public connect for public and school libraries for school districts that have a contract with them. This is NOT a commercial presentation, it shares collaborative experiences in boosting student access to digital books!

Speaker:

, Supervisor, Library Services, Central Unified School District

 

E103. Makerspace Tools & Activities

01:30 PM2020-10-202020-10-20

Tuesday, October 20: 1:30 p.m. - 2:30 p.m.

Kids spend on average 6-9 hours a day consuming digital media. Help your students go from consuming technology to creating it! Learn from our first speakers how to use easily accessible tools to teach kids how to use coding across the curriculum to create, invent and problem solve. Makerspaces can make coding accessible to all students even when traditional computer science classes are not available. Inspire your students to become innovators and digital designers!

Speakers:

, Librarian, School District of Clayton

, Computer Literacy Specialist, Wydown Middle School

 

E104. New Tools for the Future

03:15 PM2020-10-202020-10-20

Tuesday, October 20: 3:15 p.m. - 4:00 p.m.

As we look to planning for the future, Price shares the latest and greatest tools that can help us dig deep for free resources helpful to schools. Our popular eagle-eyed intelligence gatherer has once again curated a group of cool tools for schools, both kids and teachers! Not to be missed if you want to impress your school community!

Speaker:

, Co-Founder, infoDOCKET & FullTextReports

 

E105. Sustainability & Information literacy

04:15 PM2020-10-202020-10-20

Tuesday, October 20: 4:15 p.m. - 5:00 p.m.

Explore how students learn about key organizations and sources in sustainability through an information literacy search process studying whistleblower cases. Students focus on scholarship as conversation, and learn information literacy strategies like determining effective sources, noticing bias, and examining equity.

Speaker:

, Business & Economics Librarian, California State University, East Bay

 

Networking Reception in the Sponsor Showcase

05:00 PM2020-10-202020-10-20

Tuesday, October 20: 5:00 p.m. - 6:00 p.m.

Information Today, Inc. invites all conference registrants and exhibitors to a special Networking Reception in the Sponsor Showcase on Tuesday, October 20th from 5:00 p.m. to 6:00 p.m. This is a great time to gather with fellow Internet Librarians and suppliers, renew acquaintances, meet new colleagues, sample tasty goodies, and check out the latest products and services in a relaxed atmosphere.