October 21-23 preconference workshops October 20 Monterey Marriott
Monterey, California

Lorri M. Mon

Author, Marketing and Social Media: A Guide for Libraries, Museums and Archives
Florida State University, College of Communication & Information


Dr. Lorri Mon is an associate professor in the School of Information at Florida State University's College of Communication and Information.  She is the co-author with Dr. Christie Koontz of the recently published book Marketing & Social Media: A Guide for Libraries, Archives & Museums (2014). Dr. Mon's research has examined online information services in e-government, online education, and digital libraries, particularly focusing on the provision of information services via emerging digital technologies such as chat, e-mail, mobile technologies, social media and virtual worlds.  Dr. Mon teaches in the areas of social media management, digital reference, government information, e-government, and reference and information services.  She is currently working on research on mapping the footprint of public libraries in social media, and exploring metrics for assessing social media success.


Internet Librarian 2014

Wednesday October 29, 2014

10:30 a.m. - 11:15 a.m.

E301: Identifying Customers & Building Relationships With Social Media


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