October 26-28 Monterey Marriott
Monterey, California
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Tuesday, October 27, 2015

B203 - Writing for the Web

1:30 p.m. - 2:30 p.m.
San Carlos Ballroom (Marriott)
David Lee King, Digital Services Director, Topeka & Shawnee County Public Library & Publisher, davidleeking.com
Rebecca Blakiston, User Experience Librarian, University of Arizona Libraries
Elaine Meyer, User Experience Librarian, MCLS (Midwest Collaborative for Library Services)

Do you know how to write for the modern, mobile, and interactive web? Our expert, King, discusses how to create a content strategy, how to write for the mobile web, and how to write content that makes customers respond. Blakiston talks about how to write more effectively for the digital user experience without jargon, overcomplicated instructions, and walls of unnecessary text. She highlights why good web writing matters, how users read online, how to define your audience and primary messages, and how to create good web writing by focusing on essential messages, creating a logical structure and format, using active voice, and cutting out what isn't necessary. Meyer discusses strategies to help make your library's website content easier for patrons to get the information they need faster, and easier for library staff to manage.

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