Tuesday, October 27, 2015
C205 - Creating Research Deliverables With User Data Analysis4:15 p.m. - 5:00 p.m.
ResearchViews are weekly, industry-focused research briefs authored by the Qualcomm Library's research and analysis team. The team knows it created a valuable product, but how do they share it with the company? To ensure these reports gain the widest audience, and are both timely and targeted toward users' preferences, the team has evolved a process in which patterns of usage are regularly examined in order to refine topics and delivery formats. Final deliverables are text or data files, accessible in both desktop and mobile versions, and include a 2-minute video summary of the report. Learn how the team creates and markets this research as a brand, tracks usage at the announcement and document levels, produces videos to present the information in a visual format, and constantly reevaluates their results and adapt them to user needs.
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