October 26-28 Monterey Marriott
Monterey, California
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Wednesday, October 28, 2015

E303 - Social Media Strategies for Advocacy

1:30 p.m. - 2:30 p.m.
San Carlos I & II (Marriott)
Patrick "PC" Sweeney, Political Director, EveryLibrary
John Chrastka, Founder, EveryLibrary

Want to activate voters, advocates, and their neighbors? Wondering how to get the word out about a library ballot measure or the library? Learn how a simple coordinated web and social media can build awareness and engagement with your community. Through liking, sharing, and commenting, you can crowdsource an aware- ness campaign that will raise engagement exponentially across your community. Hear about how to use Facebook, email, Twitter, and Tumblr to successfully reach the community. Learn the best ways to maximize your advertising budget through micro-targeting. These presenters review techniques for each platform, and provide insights into how to monitor success using reports. If you need to convince someone about the value of using social media for a campaign, this session is for you.

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