October 26-28 Monterey Marriott
Monterey, California
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Sunday, October 25, 2015

W11 - Getting Started With User Experience (UX) Design

9:00 a.m. - 12:00 p.m.
Jeff Wisniewski, Director of Communications & Web Services, University of Pittsburgh
Darlene Fichter, Librarian, University of Saskatchewan Library

You want to create great online and offline experiences that delight your users, but don't know where to begin? This workshop provides a practical introduction to user experience (UX) design: the process of understanding users' behaviors, needs, and motivations in order to meet their needs with a simplicity and elegance that makes libraries a joy to use. Learn why UX matters, and the various methods used to understand user behaviors, including usability, iA, UI, IxD, visual design, and customer journey mapping. Learn how to apply UX principles and techniques to move from insight to action to create a positive user experience for the people who use your library.

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