October 17-19 Monterey Marriott
Monterey, California
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Tuesday, October 18, 2016

B203 - Turning Web Traffic Into Foot Traffic & Using Ethnography

1:30 p.m. - 2:15 p.m.
Trey Gordner, Founder/CEO, Koios
Matt Benzing, Engineering and Computing Librarian, Miami University, USA

As library offerings go digital, members and non-members increasingly rely on the library website for information and access. How do we encourage these digital visitors to walk through our physical doors? Gordner applies frameworks from digital advertising, including the conversion funnel and the customer journey map, to turn web traffic into foot traffic. Benzing discusses ethnographic study, an approach often used in anthropology to examine and describe various communities. It can be useful in library user studies for gaining a more cohesive understanding of user communities. Hear about a study of student users and how their results are being used to plan and drive future renovations of the physical space. Ethnographic studies can have practical impact on your decisions about library resources physical and virtual.

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