October 23-25 Monterey Marriott
Monterey, California
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Monday, October 23, 2017

B103 - Successful Website Tools & Techniques

1:30 p.m. - 2:30 p.m.
Deirdre Costello, Director, UX Research, EBSCO Information Services
Jeff Wisniewski, Associate University Librarian for Communications & Technology, University of Pittsburgh
Kendall Hinesley, Reference and Instruction Librarian, Mount Saint Mary's University
Graham Lavender, Associate Librarian, The Michener Institute of Education at UHN

Costello discusses the use of enthographic research and how to use this method to reach out and gather data to learn how people use our websites. She describes using the Harry Potter characters to represent styles—Hermione Granger’s (what we all hope and aim to teach), Ron Weasley’s (our reality sometimes), and more. Wisniewski describes the customer journey mapping technique and how it brings stakeholders together to determine priority actions. He shares a case study using his academic institution. Hinesley discusses the various tools and techniques used in a recent redesign of architecture and navigation at CSU’s website. Having a streamlined architecture based on actual user behavior and preferences is essential to the usability of a website and he shares lessons learned. Lavender discusses the redesign of the Michener Learning Resource Centre’s website, and the sites of related departments, through the lens of user experience.

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