October 27-29 Monterey Marriott
Monterey, California
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Monday, October 27, 2014

B104 - Polishing Up Your Website

2:15 p.m. - 3:00 p.m.
Steinbeck Forum (Conference Center)
Sonya Betz, Web and User Experience Librarian, MacEwan University
Robyn Hall, Scholarly Communications Librarian, MacEwan University Library
Tabatha Farney, Library Director of Web Services and Emerging Technology, University of Colorado Colorado Springs

Details matter. Each of these presentations share tips and advice on getting the interactions and content on your website right for your users. MacEwan librarians look at how micro-interactions, the moments when we delight our users by refining the way we offer services, lead to macro-results. Get concrete recommendations for designing positive micro-interactions with library users in mind. Speakers use their own experience designing a new institutional repository to outline steps to identify, refine, and test micro-interactions with users, and highlight the impact of their strategy on the overall user experience. Farney describes how to take a user-centered approach to weeding the library website. Removing old or irrelevant webpages from the library website does not have to be controversial. Take the drama out of the process by implementing a systematic approach to weeding website content by including your actual community of website users in the decision making. Learn how to identify web- pages ready for the recycle bin and how to use a mixture of digital analytics and usability tactics to involve library users in determining when content should be revived or put out to pasture. Learn when to weed, what to weed, and the best strategies for weeding content with minimum inconvenience to all.

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