B105 - Using Web Analytics & Usability Testing to Turn Heads
3:15 p.m. - 4:00 p.m.
Steinbeck Forum (Conference Center)
Michael Cianfrani,
Virtual Services Coordinator,
Winnetka-Northfield Public Library District
Redesigning a website takes strategy, planning, experience, and staff buy-in. Figuring out whether or not you have created a successful website takes careful monitoring of analytics and being willing to let go of your preconceived notions of what makes a “Good Library Website.” Speakers show you some tools and explain how to use them in order to identify and analyze opportunities to capture and drive conversions. They discuss usability testing methodologies and help you plan and pave a path to Website Awesome Town.
