October 27-29 Monterey Marriott
Monterey, California
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Tuesday, October 28, 2014

B203 - UX Design Tips & Tricks InfoBlitz

1:30 p.m. - 2:30 p.m.
Jenny Brandon, Web Designer/Librarian, Michigan State University Libraries
Suzanna Conrad, Digital Initiatives Librarian, Digital Services & Technology, Cal Poly Pomona University Library
Mark Schwartz, Communications Analyst, Office of the Chief Knowledge Officer, National Aeronautics and Space Administration & ASRC

This fast-paced, information-filled, session shares lots UX tips, tools, and techniques. Brandon shares the basics of responsive web design and what you need to know to get started. True shares techniques used within successful software design ventures at Apple, Microsoft, Mozilla, and Adobe, even in an instance of a team of two, that helped produce “winning” UI. She gives tips and tools on how to learn to do environment scanning/needs assessments; whip up your personas; practice rapid prototyping with UI design paper cutouts; “chunky-monkey” your design; practice scaffolding, zoning, and eye tracking; and game the system with speed usability testing. Conrad discusses techniques and approaches for making data-driven decisions as well as convincing stakeholders to adopt the learning from this data. She talks about using Google Analytics general statistics, In-Page Analysis click tracking, and Inspectlet usage captures to track how users were navigating the website and begin making preliminary decisions about the amount of content available on the web. Based on search habits research and analysis of search logs, it became clear that users needed a combined search for all kinds of library content. Too much content, however, messes up search results, and so further decisions were made about purging unnecessary content and avoiding future over-archiving of websites. Schwartz discusses garnering buy-in from other information professionals, anticipating reactions of the internal stakeholders while locking on the needs and expectations of the external user, with particular emphasis on presenting a beta of the new site.

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