October 27-29 Monterey Marriott
Monterey, California
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Tuesday, October 28, 2014

C201 - Twitter for Biz & New Social Media Strategies

10:30 a.m. - 11:15 a.m.
Amy Affelt, Director, Database Research Worldwide, Compass Lexecon & Author, The Accidental Data Scientist: Big Data Applications & Opportunities for Librarians & Information Professionals
Kenn Bicknell, Digital Resources Librarian, Los Angeles County Metropolitan Transportation Authority, USA

You’ve come a long way, Twitter. Especially since the recent Securities and Exchange Commission (SEC) decision that companies can post market-moving information via social media. This is a game-changer for corporate and law firm librarians. How will we find “the first mention” of critical company and industry-related news in the Twitter historical archive? How do the big fee-based proprietary databases (Factiva, Bloomberg, LexisNexis, etc.) stack up with regard to Twitter content? How do we determine which handles are the official ones for corporations and key executives? What happens when we need to find a deleted tweet? How can we tell if a tweet is “fake” and from a hacked or ghost account? What types of Twitter content can be considered Big Data? It’s a mine field, but it’s also exciting! Come and hear how to harness intelligence from the Twitter genie now that it is out of the bottle. Then hear more social strategies from Bicknell, who oversees a suite of social media properties that have garnered attention both nationally and abroad, one online Flickr photo collection has logged more than 5.7 million views in just 5 years. Bicknell focuses on strategic directions—you will want to take them home and try them right away!

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