October 27-29 Monterey Marriott
Monterey, California
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Tuesday, October 28, 2014

C202 - Librarians in the Age of Analytics

11:30 a.m. - 12:15 p.m.
Trevor Smith, Faculty Librarian, Mesa Community College
Megan McGuire, Faculty Librarian, Mesa Community College
Tim Gallati, Senior Analytics Librarian, Qualcomm Library & Information Services

Modern business intelligence (BI) tools make it easier than ever to analyze transactional data. It is now possible for decision makers at all levels of an organization to get answers, spot trends, mine data, and inform strategic plans. Speakers discuss the nature of BI, how it can be applied in a library, how it supports effective decision-making, data collection and storage, analytic tools, and communication strategies. They introduce powerful concepts such as the Data Mart, PowerPiviot, and DAX; query analysis; easy web analytics; and Info-Graphics for storytelling. No pocket protectors provided. Tim Gallati then talks about information-seeking trends and narratives to be found in library usage data. He provides a practical discussion on methods currently in place at the Qualcomm Library to collect, normalize, and analyze usage data from disparate sources including company search logs, library usage statistics, and related sources, to surface valuable insights on the company’s information needs and practices. He includes details on tools and techniques, and take-aways that can be directly implemented into existing data workflows.

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