Tuesday, October 28, 2014

1:30 p.m. - 2:30 p.m.

Renee de Gannes-Marshall, Acting Director, Clinical Products and Services, Canadian Medical Association

Elisabeth Marrapodi, Library Director, Trinitas Regional Medical Center & & Author, Virtual, Augmented Reality & Serious Games for Healthcare

Nalini Mahajan, Medical Library Director and Webmaster, Marianjoy Rehabilitation Hospital

These three presentations share strategies and tips for

Rebuilding websites (cma.ca), the channel used to promote and access products and services, especially clinical information. Hear how CMA improved search capability using Ebsco’s Discovery Service and got to a simple and efficient single search experience retrieving high-quality relevant results across third-party licensed and CMA’s own clinical content.
Using interactive health games to improve consumer health literacy about heart attack, stroke, and medical terminology using two online platforms: the 3D virtual world of Second Life and the library’s web- site. More than 1,000 people worldwide played the e-health games in the study and showed surprising results. Come and hear those results!
Social media, which is fast becoming an essential tool for con- sumers to find and share health information and interact in real-time, regardless of geographic location. Hear how librarians engage with the community in meaningful ways by implementing personalized one-to-one real time communication.

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