October 27-29 Monterey Marriott
Monterey, California
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Tuesday, October 28, 2014

D204 - Reaching Users With Mobile Tech

3:15 p.m. - 4:00 p.m.
Tony Medrano, President, Demco Software
Megan Vizzini, Director of Accounts & Business Development, Demco Software

This session discusses some of the innovative ways in which libraries are leveraging mobile technology to acquire more users and increase digital resources circulation.

  • It shares case studies of how libraries are partnering with inno- vative startups such as Uber and other hi-tech companies to reach readers in their community.
  • It describes best practices for promoting digital resources via mobile apps that have resulted in a 213% increase in usage for a state library app during a 3-month period.
  • It shares original findings uncovered from analysis of millions of app transactions using its Boopsie Analytics platform to reveal mobile usage trends such as what devices are most popular, and what types of services and features are being used most by mobile users.

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