D304 - Persuasive Technology: Beyond User Needs
2:45 p.m. - 3:30 p.m.
Yoo Young Lee,
Digital User Experience Librarian,
Indiana University Purdue University Indianapolis
For a variety of reasons, even an extensive usability test may fail to uncover user needs. Persuasive technology, or persuasive computing, is a new way of thinking about usability and how technology can change people’s experiences and behaviors. Learn how this cutting-edge technique is applied at IUPUI University Library to give users an engaging digital user experience and connect them with the library’s valuable resources and services.
