October 27-29 Monterey Marriott
Monterey, California
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Wednesday, October 29, 2014

D304 - Persuasive Technology: Beyond User Needs

2:45 p.m. - 3:30 p.m.
Yoo Young Lee, Digital User Experience Librarian, Indiana University Purdue University Indianapolis

For a variety of reasons, even an extensive usability test may fail to uncover user needs. Persuasive technology, or persuasive computing, is a new way of thinking about usability and how technology can change people’s experiences and behaviors. Learn how this cutting-edge technique is applied at IUPUI University Library to give users an engaging digital user experience and connect them with the library’s valuable resources and services.

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