October 27-29 Monterey Marriott
Monterey, California
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Tuesday, October 28, 2014

E203 - Becoming Your Own Best Advocate: Using the Research of Persuasion and Influence

1:30 p.m. - 2:30 p.m.
Dr. Ken Haycock, Research Professor of Management and Organization, Marshall School of Business, University of Southern California & Senior Partner, Ken Haycock & Associates Inc.

Support for school libraries continues to decline, paradoxically, in the era of information. Working with a team of researchers, Haycock has been investigating the principles by which some school districts and principals support school libraries and others do not. The team has validated six principles and drawn several conclusions from their research, not the least of which is that hearing words of support does not necessarily mean that action follows the words. Haycock lays out the six principles and cites examples of what teacher-librarians and others need to do to become more effective in informing future directions in education and training. Simple yet highly effective behaviors make a difference. Learn them here.

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