October 27-29 Monterey Marriott
Monterey, California
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Tuesday, October 28, 2014

E205 - Grazing, Looping & Skimming: Understanding Students’ Digital Habits

4:15 p.m. - 5:00 p.m.
Deirdre Costello, Director, UX Research, EBSCO Information Services

Students have unique information-seeking habits, and during the progression from elementary school to high school, the differences in their skills and abilities can be striking. In this presentation, two user researchers from EBSCO share their journey of learning about student and educator behaviors in today’s digital environment. Participants learn the difference between how various student personas—”grazers, loopers and skimmers”—consume information, and what role emotions play in consumption of user interface design. Surprising findings on how students feel about image-dominant displays and source types is shared, as well as educator views on the “equity issues” present in today’s schools and how those issues impact the role of technology in today’s classrooms. The presenters also discuss the most effective methods for researching students, including their experience applying the video diary method, inspired by researchers at Google.

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