October 27-29 Monterey Marriott
Monterey, California
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Wednesday, October 29, 2014

E301 - Identifying Customers & Building Relationships With Social Media

10:30 a.m. - 11:15 a.m.
Christie Koontz, Author, Marketing and Social Media: A Guide for Libraries, Museums and Archives
Dr. Lorri M. Mon, Author, Marketing and Social Media: A Guide for Libraries, Museums and Archives, Florida State University, College of Communication & Information

Join us to hear about strategic marketing principles and strategies to help you connect with your social media customers and stakeholders to strengthen your social media communication. Speakers discuss information on identifying and involving stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. Along with strategies, speakers also present case studies illustrating the value of social media communication when directed by and built upon strategic marketing principles. Grab lots of tips and insights and go beyond promotion to develop a planned and deliberately managed marketing campaign.

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