October 27-29 Monterey Marriott
Monterey, California
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Wednesday, October 29, 2014

E302 - Marketing Plans & Tips

11:30 a.m. - 12:15 p.m.
Beth McGough, Communications and Creative Services Manager, ProQuest

Our knowledgeable marketing practitioner shares the key elements of a marketing plan and highlights new social media practices which can make an impact on your community.  For instance, using Facebook advertisements which is easy, inexpensive, and measurable. McGough focuses on best practices and discusses the resources that go into creating Facebook ads and using other social media.  

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