E302 - Marketing Plans & Tips
11:30 a.m. - 12:15 p.m.
Beth McGough,
Communications and Creative Services Manager,
ProQuest
Our knowledgeable marketing practitioner shares the key elements of a marketing plan and highlights new social media practices which can make an impact on your community. For instance, using Facebook advertisements which is easy, inexpensive, and measurable. McGough focuses on best practices and discusses the resources that go into creating Facebook ads and using other social media.
