Sunday, October 26, 2014
Workshops at Internet Librarian include one full-day academy, Searchers Academy, along with a wide array of half day workshops on topics including information architecture, trends, Drupal, makerspace, negotiating, metrics, designing space, and more.
W12 - Tools for User-Focused Digital Sites & Services
1:30 p.m. - 4:30 p.m.
Stephen Abram,
Principal,
Lighthouse Consulting, Inc. & & Executive Director, Federation of Ontario Public Libraries (FOPL)
Knowing as much as you can about your audience is key to creating websites and services that resonate with your customers. One of the key tools for doing that is the development of personas to represent the different types of audiences you have—and the values, motivations, and relationships they have. Not only do you learn how to create personas, you get to see the results of several organizations in developing their personas.
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