|
|
|
|
|
|
Sunday, October 26, 2014
Workshops at Internet Librarian include one full-day academy, Searchers Academy, along with a wide array of half day workshops on topics including information architecture, trends, Drupal, makerspace, negotiating, metrics, designing space, and more.
W13 - Pumping Up Social Media With New Strategies
1:30 p.m. - 4:30 p.m.
Kenn Bicknell,
Manager, Policy Research & Library Services,
Los Angeles County Metropolitan Transportation Authority, USA
Whether your library is reassessing the role of social media, needs to increase the sustainability of an existing program, or is ready to explore more innovative technology, this program provides food for thought in the coming year. Bicknell oversees a suite of social media properties that have garnered attention both nationally and abroad. For example, his library’s online Flickr photo collection has logged more than 5.7 million views in just 5 years. He brings his experience and expertise with social media to this workshop of 15 strategic directions for attendees’ consideration. Topics include development of a social media program, how to “volumize” existing properties to increase their visibility and use, storytelling through social media, exploring potential collaborations to share and grow audiences, exploiting embedded resources, leveraging open data opportunities, investigating the potential for infographics and data visualization, taking your social media to the streets, and more! Whether you are looking to initiate or “reboot” your online community engagement activities, this workshop is for you!
