October 28-30 Monterey Marriott
Monterey, California
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Tuesday, October 29, 2013

B201 - Beyond Task-Based Testing: Interviews & Personas

10:30 a.m. - 11:15 a.m.
Steinbeck Forum (Conference Center)
Jeff Wisniewski, Director of Communications & Web Services, University of Pittsburgh
Darlene Fichter, Librarian, University of Saskatchewan Library

Many libraries have institutionalized usability testing to improve their websites, but task-based testing, while extremely useful, only paints a partial picture. How do we know what tasks our users need and want to perform? We don’t; we need to ask them, and ask them again and again. This session discusses the who, what, where, when, how, and why of using user interviews and personas, along with task-based testing, to provide the missing link in designing a site that’s not only usable, but also useful, and maybe even desirable, for library users.

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