October 28-30 Monterey Marriott
Monterey, California
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Tuesday, October 29, 2013

C201 - Digitization & Social Media: Strategies & Tools

10:30 a.m. - 11:15 a.m.
DeAnza I & II (Portola)
Kenn Bicknell, Manager, Policy Research & Library Services, Los Angeles County Metropolitan Transportation Authority, USA

How does a two-person library/archive manage 14 social media sites, get 2.5 million views on its Flickr photo site in less than 5 years, acquire thousands of Twitter followers, and become a leader in daily news publishing while supporting reference and other traditional library activities? Get strategies and tools to successfully implement integrated digitization and social media on a grand scale despite having a very small staff, a large service population, and limited resources. Hear about a proactive approach to deploying new technologies, including harvesting resources from within documents and manuscripts and using social media to promote higher interest in digital collections. How to leverage automated processes with social media and develop a digitization plan focused on the benefits for decision-makers and users are shared.

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