11:30 a.m. - 12:15 p.m.
This session covers technology for connecting in new ways to your immediate library community and also reaching out to new and unknown communities. It discusses a process that can be adapted for any library, including a rare book library and a health sciences library. Hear from an outreach librarian who uses new strategies, services, and tools to allow the library to live beyond its bookshelves for more active promotion. The CAMH Library is actively engaging users outside of the library using web development tools and techniques including audio/video software such as GarageBand and iMovie, Web 2.0 tools such as Facebook, YouTube, Flickr, Pinterest, and Vine, and content management software such as Drupal. Barriers, challenges, pitfalls, and timelines for launching new projects using emerging technologies for the user experience are shared, including listening to your userbase and working with your corporate structure.