4:15 p.m. - 5:00 p.m.
Public librarians are fortunate in that there always seems to be a “next big thing” for their institutions to offer to engage and serve their constituents—ebooks, gaming, cutting-edge programming, clubs, unique lending, etc. For corporate and law firm librarians, the challenge to stay innovative is a bit more tricky. We know the value that we bring, and we know what we can do, but how do we remain vital, vibrant, and interesting to the people who we serve when it seems like we have nothing new to offer? How can we continually market our services to keep them fresh, constantly applicable, and responsive to our organization’s challenges? This session explores several techniques to keep our current requestors as happy as ever while adding new requestors and users of our services; it also includes embedded librarianship, clips and alerts, rainmaking, and Pinterest for customizing library experiences to help customers prepare for practicing law in the information age; and ultimately transform the traditional law library into a 21st-century information hub.