October 17-19 Monterey Marriott
Monterey, California
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Wednesday, October 19, 2016

C301 - Information Infrastructure Investments: ROI?

10:15 a.m. - 11:00 a.m.
Heather Kotula, VP, Marketing and Communications, Access Innovations, Inc.

How do you effectively communicate the business value of IT? Many IT related investments—especially those that deal with content and information—are difficult to quantify and express. Business leaders sometimes have difficulty understanding the ROI of information infrastructure investments such as software and semantic enrichment services. Kotula explains the concept of ROI and discusses other strategies for measuring the business value of these investments.

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