October 17-19 Monterey Marriott
Monterey, California
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Wednesday, October 19, 2016

B302 - Social Media Hacks for the Busy Librarian

11:15 a.m. - 12:15 p.m.
Laurel Eby, Web Services Librarian, San José State University (SJSU)
Elisabeth Thomas, Community Outreach Librarian, San José State University (SJSU)
Theresa Zelasko, Outreach & Information Literacy Librarian, Smith Library Center, Southwestern University

Facebook, Twitter, Instagram, Pinterest, Tumblr, Google+... How’s a busy librarian supposed to stay on top of all of these social media accounts in addition to the million other things she/he has to do? SJSU presenters share a few tricks for streamlining some social media duties, such as scheduling posts in advance, automating cross-posting between platforms, and harnessing the power of the hashtag to get the community involved in creating content for your library’s social media accounts. Zelasko discusses two tools, Hootsuite Pro and Canva, which can help you create professional-looking graphic content and schedule a variety of posts without design training or breaking a sweat. With these tools, one can easily and efficiently create and manage content as well as collaborate with colleagues to market library services and events data.

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