October 17-19 Monterey Marriott
Monterey, California
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Wednesday, October 19, 2016

D301 - Getting More Out of Trend & Survey Reports

10:15 a.m. - 11:00 a.m.
Jennifer Koerber, Trainer, Writer, Consultant, Self-employed

We are all swimming in data about our profession, our libraries, our customers, our communities, and the world. Surveys and research reports tell confusing and occasionally competing stories. How do we read report briefs and dissect the data to find what’s actually useful, not just what is mentioned in the press release? Come away with better ways of approaching research and good questions to ask.

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