October 17-19 Monterey Marriott
Monterey, California
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Monday, October 17, 2016

The Impact of Deep Understanding

8:45 a.m. - 9:45 a.m.
Indi Young, Freelance Design Strategy Researcher, indiyoung.com & Author, Mental Models & Practical Empathy, co-founder Adaptive Path

Understanding people comes in a lot of flavors. An uncommon flavor is understanding people deeper than explanations and opinions. It’s getting inside people’s minds to see how they achieve their larger human intentions and purposes without reference to your organization. The goal is to allow for later inspiration that represents the complicated inner world of people’s approaches, rather than being constrained by existing systems and conventions. You re-frame the way you think about the problem as if your organization does not exist. When you come back to reality after this little exploration, your deeper understanding influences the way you think about solutions. Our UX expert and speaker defines this deeper understanding, outlines how to collect the data, and illustrates how to curate the knowledge in a depiction of the reasoning- patterns (mental model diagrams) and the thinking-styles (behavioral audience segments).

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