October 17-19 Monterey Marriott
Monterey, California
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Sunday, October 16, 2016

W10 - Practical Empathy for Stellar UX [CANCELLED]

1:30 p.m. - 4:30 p.m.
Indi Young, Freelance Design Strategy Researcher, indiyoung.com & Author, Mental Models & Practical Empathy, co-founder Adaptive Path

Empathy in business can’t just mean “be more sensitive.” Sensitivity to customers and to fellow employees is valuable, but it’s not a reliable, repeatable thing. There’s a form of empathy that’s more suited to the product development and user experience environment. This workshop introduces this form of empathy and explores how to develop empathy with the people your organization seeks to support. It covers definitions of different types of empathy and uses in your work; warning signs when you need to spend time gathering deep understanding; listening sessions and how these are different than user interviews; setting a scope of research for a study; ways to practice and adapt this mindset to your own work; demonstrations and exercises. Join our UX expert and learn new ways to connect with your community.

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